New rugby partnership to support grassroots sport

Tuesday 14 March 2023
Tony Rodgers, Group Chief Executive, Emtelle (centre), Dr Amit Kumar, School of Chemistry, and David Morris, Director of Rugby (far right) with team players in the new Emtelle strips

Saints Sport at the University of St Andrews have developed a new partnership with global technology company Emtelle, who have become the official partner of the University of St Andrews Rugby Football Club – Saints Rugby.

The new partnership will provide opportunities for Emtelle to support the development of the whole rugby programme at St Andrews, from grassroots to performance level, enhancing the rugby experience for all students.

Awarded Club of the Year at the Scottish Student Sport Awards 2022, recognising the club’s off-field impact in the areas of increased participation, innovative projects, developing volunteers, promoting the role of officials, fundraising, and creating community links, the Rugby Club is well positioned to go from strength to strength. Club membership has doubled in the last couple of years, allowing the club to set up a development team for the first time. It has seen an increase of 50% membership in the Women’s squad and has raised more than £38,000 for the Movember charity in the past two years.

Dave Morris, Director of Rugby at Saints Sport, said: “Our vision is to deliver a world-renowned university rugby programme that provides players with a unique rugby experience and comprehensive levels of support that enables them to fulfil their potential, both academically and on the rugby field. We are extremely appreciative of the generous support from Emtelle this season, which has helped us to expand our offering and we very much look forward to developing our relationship with them long term.

“Excellence, innovation, empowerment, teamwork, integrity, and respect are core values within Emtelle’s DNA, and resonate with the type of rugby environment and sense of belonging we are aiming to build within our players, alumni and supporters.”

The partnership will also provide a platform for establishing strong links between St Andrews researchers and Emtelle as the University seeks to engage with external partners from industry to deliver research with societal impact under the Entrepreneurial theme of the Strategic Plan 2022-2027. Dr Amit Kumar of the University’s School of Chemistry met with Emtelle Chief Executive Tony Rodgers on a visit to St Andrews to meet the Saints Sport rugby teams and roll out the new strips. Dr Kumar and his research group will visit the Emtelle factory in the Scottish Borders to discuss how the company can support the work of the School.

Emtelle , a global manufacturer exporting blown fibre and ducted network solutions for the telecoms industry, is headquartered in the Scottish Borders with manufacturing operations in Wales, Germany, Denmark, the UAE, and the US. The company’s 40-year journey has been one of continuous innovation, research and development. Proud of its Scottish roots, Emtelle is a keen supporter of communities throughout the nation, including historic institutions such as University of St Andrews.

Tony Rodgers said: “Emtelle is delighted to be a sponsor and partner of Saints Rugby, an integral part of the University of St Andrews for 160 years. As a company we pride ourselves on supporting grassroots sport throughout Scotland, and being based in Hawick, a part of the nation known for its great love of rugby, we know the joy and passion that the game brings to people, especially the next generation of talented players. Therefore very much look forward to seeing the Emtelle logo on their strips.”

Photos courtesy of Alice Vine.

About Saints Sport

Saints Sport manages all sport and fitness related activities, services, and facilities at the University of St Andrews: Saints SportPerformance ProgrammePartnerships.

The University of St Andrews Rugby Football Club was founded in 1858. It is one of the oldest sports clubs at the University and is the sixth oldest rugby club in the world. The club is a founder member of the Scottish Rugby Union (SRU) and has been an integral part of the University for more than 160 years. Today, rugby is one of a small number of targeted performance teams at St Andrews, led by full time Director of Rugby, David Morris.

Saints Rugby caters for members of all levels, from beginners new to the game through to scholars within the University performance rugby programme. The club currently supports three competitive men’s squads, competitive and development squads within the women’s programme, and a touch rugby section.

About Emtelle

Emtelle is a leading global manufacturer of pre-connectorised, blown fibre cable and ducted network solutions, and has been for the past 40 years. With manufacturing operations in UK, Germany and Denmark, as well as sales offices internationally, Emtelle serves more than 100 countries globally to multiple sectors including telecommunications and power.

The company’s journey has been one of continuous innovation, research and development, dedication and professionalism, the modern-day equivalent of Scottish inventors such as James Watt, who drove forward the first industrial revolution. Emtelle is also proud of its roots in Scotland and is a keen supporter of communities throughout the nation, including historic institutions such as University of St Andrews.

Find out more on the Emtelle website.

Issued by the University of St Andrews Communications Office.

Category Sport

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