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Macho men ‘bad choice’

Women see ‘masculine’ men as unsuitable long-term partners, according to new research from the Universities of St Andrews and Durham.

Conversely, the psychologists found that men with feminine facial features are seen as more committed and less likely to cheat on their partners.

A computer-generated face manipulated to look more feminine (top left), more masculine (top right), less healthy (bottom left) and more healthy (bottom right). www.perceptionlab.com The study, which is published in the current edition of Personality and Individual Differences, asked over 400 British men and women to judge digitally altered pictures of male faces made to look more masculine or feminine.  The participants were asked to predict personality traits including sexual behaviour and parenting skills based on what they saw.

Men with masculine faces, with features such as a square jaw, larger nose and smaller eyes, were classed as significantly more dominant, less faithful and made worse parents than feminine-featured males.  They were also thought to have personalities that were less warm when compared to their `feminine’ counterparts, who had finer facial features with fuller lips, wide eyes and thinner, more curved eyebrows.  The scientists say it gives further insight into what people see in others when choosing potential partners

The research, partly supported by the Medical Research Council and the Economic and Social Research Council, will advance studies in areas such as evolutionary biology, fertility and genetics and offer new insights in areas such as relationship counselling and psychology.

Lead author, Dr Lynda Boothroyd, formerly of St Andrews and now lecturer in Psychology at Durham University, commented, “This research shows a high amount of agreement between women about what they see, personality wise, when asked to `judge a book by its cover’.  They may well use that impression of someone to decide whether or not to engage with that person.  That decision-making process all depends on what a woman is looking for in a relationship at that time of her life.”

The study asked participants to complete a web-based test.  Pairs of pictures which only showed the face without any hair, ears, neck, shoulders or clothing visible, were presented side by side.  The participants were asked to select which face they thought was more of a particular trait and how much more so by clicking on a point of the scale.  Traits selected for judgement were dominance, ambition, wealth, faithfulness, commitment, parenting, and warmth.

The survey also found that faces which appeared healthier, for instance those with a better complexion, were seen as more desirable in terms of all personality traits, compared to those who looked unhealthy. Similarly, older faces were generally viewed more positively compared to younger ones.

Co-author Professor David Perrett of the University of St Andrews, explained, “Our research found that it is men’s health that conveys all round good qualities for partnership and personality. Our results contradict claims that machismo denotes fitness and disease immunity. Masculinity may buy you dominance but not necessarily tip top physical condition. Instead women see a healthy guy as the source of wealth, and fit for family life”.

Members of the public can participate in experiments relating to the research at: www.boothlab.orgwww.perceptionlab.com  and www.faceresearch.org .

ENDS

NOTE TO EDITORS:

THE RESEARCHERS ARE AVAILABLE FOR INTERVIEW:

 

 

ST ANDREWS –  PROFESSOR DAVID PERRETT, TEL – 01334 463044, EMAIL dp@st-andrews.ac.uk  

 

 

DURHAM – DR LYNDA BOOTHROYD, TEL 0191 334 3289, EMAIL  L.G.BOOTHROYD@DURHAM.AC.UK

 

 

OR

 

 

DURHAM UNIVERSITY MEDIA RELATIONS OFFICE, TEL 0191 334 6075, EMAIL MEDIA.RELATIONS@DURHAM.AC.UK

 

 

 

 

 

NOTE TO PICTURE EDITORS:

 

 

IMAGES ARE AVAILABLE FROM THE PRESS OFFICE – CONTACTS BELOW.  PLEASE CREDIT www.perceptionlab.com

 

 

CAPTION: A computer-generated face manipulated to look more feminine (top left), more masculine (top right), less healthy (bottom left) and more healthy (bottom right).   

 

 

 

 

 

Issued by Press Office, University of St Andrews

Contact Gayle Cook, Press Officer on 01334 467227 / 462529, mobile 07900 050 103, or email gec3@st-andrews.ac.uk
Ref:  Macho men 070807
View the latest University press releases at www.st-andrews.ac.uk

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